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Be Active Eat Well Objectives

Objective 1: To build the Colac community capacity to promote physical activity and healthy eating.

The key action areas for this community capacity building objective were taken from the Department of Human Services’s "Integrated Health Promotion Resource Kit" . The major strategies for increasing community capacity are described and explored in the information provided. For specific examples of increased capacity within the community, please refer to objectives 4-10.

Objective 2: To achieve high awareness of the Be Active Eat Well messages amongst parents and children.

A communication plan was developed for the project. This included a strategic social marketing plan for disseminating information, activities for raising awareness and education.

Objective 3: To evaluate the process, impacts and outcomes of the Be Active, Eat Well project.

Strategies were designed to collect information on process and impact evaluation.

Objective 4: To significantly decrease the time spent watching TV and playing on computers or electronic games.

The strategies included researching existing programs addressing screen viewing for children and developing and implementing a program to decrease children’s screen viewing time. A number of useful references are included with this information.

Objective 5: To significantly decrease the consumption of high sugar drinks and to promote the consumption of water.

Strategies were developed to address water policies in primary schools and to reduce the sales of high sugar drinks in primary schools.

Objective 6: To significantly decrease the consumption of energy dense snacks and significantly increase consumption of fruit.
Strategies were developed to address school nutrition policies and pilot Be Active Eat Well Lunch Packs.

Objective 7: To significantly increase the proportion of primary school children living within 1.5km who walk/cycle to and from school.

A Walking School Bus Program was developed to meet this objective.

Objective 8: To significantly increase the amount of active play after school and on weekends.

The After School Active Program and the Be Active Arts Program were developed to meet this objective.

Objective 9: To improve the quality of deep-fried takeaway chips.

Details of the Choice Chips Program are outlined under this objective.

Objective 10: To pilot a healthy lifestyle program for parents and carers of children aged 2-12 years, focussing on healthy eating, physical activity and parenting skills.

Happy Healthy Families (HHF) is a program designed to provide peer support to families in Neighbourhood Renewal sites. It addresses issues of healthy eating, physical activity, parenting skills and self -esteem.