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Healthy message campaign

Kids - 'Go for your life' encourages children to enjoy healthy eating and physical activity by promoting six healthy messages. An additional message – ‘Limit occasionally foods’, will be promoted in primary schools to support the Canteen and Foods Service policy recently adopted by the Department of Education and Early Childhood Development.

The healthy message campaign focusses on one healthy message at a time. By working in partnership to support the same message at the same time, individuals, workplaces, early childhood services, schools and organisations can be more effective in changing children’s behaviour.

Join the current healthy message campaign to Stride and ride. Everyone can get involved. Make healthy choices positive, normal and easy for children.

Support the healthy messages

Download a copy of the Kids – ‘Go for your life’ icon posters. Early childhood services poster (274kb, pdf) or primary school poster (274kb, pdf) can be displayed at your early childhood service, school, sports club, health centre, local government, local library, local fruit and vegetable retailer,

Promote the benefits of these healthy messages by downloading the hop into health poster (464kb, A4pdf).

Primary schools and early childhood services can support these healthy messages by joining the Kids - 'Go for your life' Award Program.

More about the healthy messages
Each healthy message promotes healthy behaviour change in children. Each of these healthy messages will be the focus of the healthy message campaign in the months indicated below.

Tap into water everyday – and limit sweet drinks. Aims to increase water consumption and reduce the consumption of sweet drinks. Healthy message campaign: February to June 2007.

	Turn Off, Switch to Play – Aims to decrease screen time (television, electronic games, computers) and increase active play. Healthy message campaign: August - December 2007.
	Plant fruit and veg in your lunch box - Aims to increase consumption of fruit and vegetables. Healthy message campaign: January - June 2008.
	Move, Play and Go – Aims to increase active play and physical activity. Healthy message campaign: July - December 2008.
	Limit sometimes foods - target soft drinks, chips, chocolates, and lollies. Aims to decrease consumption of high-energy foods and drinks. Healthy message campaign: January - June 2009.
	Stride and Ride – Aims to increasing active transport. For children under 5 years of age we are promoting car and pedestrian safety and playing safely. Healthy message campaign: July - December 2009.

Media and publications

Kids - 'Go for your life' and its healthy messages are promoted through a quarterly publication Kids News.
Download:

Download media releases:

Return to the Kids - 'Go for your life' homepage

Acknowledgement

This information has been sourced from Diabetes Australia Victoria & The Cancer Council Victoria.

Last updated: 09/18/2009

'Go for your life' Infoline - 1300 73 98 99